ONZACK & FHGR: Assessing market potential with innovation vouchers

Hyuston – that’s the name of the new solution from ONZACK. In addition to its existing services, the TPGR startup wants to offer a unified observability platform for Kubernetes clusters as a service. This allows companies to focus their resources on their core business while the platform monitors the performance and stability of their clusters. The technological core is based on proven open-source software, supplemented by guaranteed data storage in Switzerland and 24/7 support from Switzerland.

To find out whether there is sufficient demand for this offering, ONZACK applied for an innovation check from Innosuisse. Due to its proximity and existing expertise, this was deliberately redeemed at the University of Applied Sciences of the Grisons. As a lecturer at the Swiss Institute for Entrepreneurship (SIFE), project manager Sebastian Früh and his team conducted a comprehensive product-market fit analysis.

The analysis consisted of two parts:

1. Market research: As expected, it became apparent that there are already SaaS providers internationally. Some Swiss companies also offer monitoring solutions – but mostly as a managed service, not as a SaaS solution. ONZACK can therefore differentiate itself with a clear unique selling point: a Swiss solution with a SaaS approach. The key now is to communicate these advantages convincingly.
2. Customer survey: It became clear that companies prefer a Swiss solution, but are not willing to invest more in it. Medium-sized and large companies are more willing to allocate larger budgets for IT monitoring than small companies. The result: two possible target groups that require different sales strategies.

Next step

ONZACK will use the results of the innovation check to establish the cost and revenue structure and calculate possible scenarios. This will provide the basis for deciding whether and in what form the product idea will be pursued further.